SEGMENT
MARKETING
creating connections that win every time
"We trust D. Wilson Agency with the daily execution of our brand and they continue to exceed our expectations. They’re great to work with.We have been very pleased"
"D. Wilson Agency has proven their talents in defining and understanding audience, designing strategy, and creating impact. In our partnership, the agency has created informative materials, developed engaging presentations and, in all, assisted us to educate our stakeholders."
CULTURAL COMPETENCE
DWA is a boutique partner dedicated to helping brands drive value, sales and engagement in diverse markets. The rules for consuming content, engaging with organizations and deciding to purchase have changed. The collective effect of technology and influencers who do not represent the majority have reshaped the reasons and speed with which a brand is chosen. To be successful, companies and brands must go deeper. Consumers want relationship and community in exchange for their loyalty. They want to know you not only understand but respect them. We call this cultural competence.
At DWA, we have proven expertise with helping companies and brands define value, increase influence, improve performance and, most importantly, deliver meaningful experiences for diverse populations. We offer value-led consumer strategies; culturally-resonant communications and creative; and platforms and programs that deliver social impact. And whether we operate as an extension of their marketing team, the entire marketing team, or a behind-the-scenes partner, we bring production and technological capabilities unique for firms of our size.
Providing innovative solutions to increase influence, improve performance,and most importantly deliver meaningful impact.
CONNECT.
INFLUENCE.
INNOVATE.
Human values and connections win every time. America is changing, but too many brands still operate from superficial nods to culture, clichés, subtle stereotypes — and, unfortunately, missing opportunities in ways that aren't always reflected in data. Today, effective brands must be inclusive, connect sincerely and deliver content consistently.
To learn how we can help your brand or company develop cultural competence to improve sales, engagement and loyalty, contact us at solutions@dwilsonagency.com.
Al Austin, HBCU Outreach Director, NCDOT
Wes Hickman, VP Marketing & Communications,
University of South Carolina
