SEGMENT

MARKETING

creating connections that win every time

"We trust D. Wilson Agency with the daily execution of our brand and they continue to exceed our expectations. They’re great to work with.We have been very pleased"

"D. Wilson Agency has proven their talents in defining and understanding audience, designing strategy, and creating impact. In our partnership, the agency has created informative materials, developed engaging presentations and, in all, assisted us to educate our stakeholders." 

CULTURAL COMPETENCE

DWA is a boutique partner dedicated to helping brands drive value, sales and engagement in diverse markets. The rules for consuming content, engaging with organizations and deciding to purchase have changed. The collective effect of technology and influencers who do not represent the majority have reshaped the reasons and speed with which a brand is chosen. To be successful, companies and brands must go deeper. Consumers want relationship and community in exchange for their loyalty. They want to know you not only understand but respect them. We call this cultural competence.

At DWA, we have proven expertise with helping companies and brands define value, increase influence, improve performance and, most importantly, deliver meaningful experiences for diverse populations. We offer value-led consumer strategies; culturally-resonant communications and creative; and platforms and programs that deliver social impact. And whether we operate as an extension of their marketing team, the entire marketing team, or a behind-the-scenes partner, we bring production and technological capabilities unique for firms of our size. 

Providing innovative solutions to increase influence, improve performance,and most importantly deliver meaningful impact.

CONNECT.

INFLUENCE.

INNOVATE.  

Human values and connections win every time. America is changing, but too many brands still operate from superficial nods to culture, clichés, subtle stereotypes — and, unfortunately, missing opportunities in ways that aren't always reflected in data. Today, effective brands must be inclusive, connect sincerely and deliver content consistently. 

To learn how we can help your brand or company develop cultural competence to improve sales, engagement and loyalty, contact us at solutions@dwilsonagency.com.

 

Al Austin, HBCU Outreach Director, NCDOT

Wes Hickman, VP Marketing & Communications,
University of South Carolina

DWA engaged in independent research about current and future trends in the national transportation industry, one of the fastest growing industries in the country. DWA conducted market analysis, reviewed hundreds of industry best practices,  interviews with local and national transportation officials, and Historically Black Colleges and Universities Chancellors and Presidents, and greatly contributed to the HBCU Outreach Office’s five-year marketing strategy designed to attract students at HBCUs to the transportation field.

 

DWA engaged in work that helped elevate awareness of the NCDOT HBCU Outreach office and its recruitment program for students at HBCUs nationwide. DWA evaluated existing marketing strategies, participated in stakeholder feedback sessions, development of strategic priorities, goals and objectives and designed and wrote copy for the five-year strategic plan.

NCDOT

DWA has been tasked with creating, managing, implementing, and marketing a year-round college readiness program, University of Possibilities, for South Carolina students in grades 6-12. The engagement required extensive research and analysis of existing college prep programs nationwide in order to distinguish University of Possibilities.

 

Development of program website, logos, promotional materials, documentary, photography direction, newsletters, marketing, and promotional items.

UNIVERSITY OF SOUTH CAROLINA

DWA delivered a comprehensive business development strategy that included key messages, marketing, brand strategy, ROI measurement tools and summaries, communication strategies for marketing services, and suggested pricing structure.

PASOS

Website redesign, logo design, national conference support.

JACK AND JILL

LEAD BETTER. RISE ABOVE. OUTPERFORM.

PURPOSEFUL LEADERSHIP

HIGH PERFORMING LEADERS

EXECUTIVE COACHING

ASSESSMENTS

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